Dentsu London und Berg London haben unter dem Titel "Making Future Magic" zwei Konzept-Videos zum Thema Pervasive Computing (oder Ubiquitous Computing ... oder lieber Internet der Dinge? Sucht euch euer Lieblings-Buzzword aus) gedreht.

Making Future Magic was partly conceived as a way to avoid making horrible use of media that makes everyone feel like Chief John Anderton. But also (and mostly) as something that would help us think about the most exciting creative possibilities opening up in a continually shifting and multiplying media landscape, where the scope of communications broadens to encompass and meld service, product and software with more traditional advertising.

Mehr Informationen zu den Videos gibt es im Blog von Dentsu London.